Channel: Nonprofits & Activism
Uploaded: July 26, 2008 at 12:40 am
Author: jamesmoore1980
Length: 01:06
Rating: N/A
Views: 162
Bike FridaysGoal * Carry momentum of Bike Week through Hub On Wheels * Recruit new riders and encourage rookie Bike Week cyclists tocontinue * Keep media attention on bicyclingWhen Last Friday of every month, July 25, Aug 22Where City Hall Plaza, BostonWhat Monthly Bike Festival featuring * Free Breakfast * Bike Expo featuring 10+ bike shops * WZLX live * Police Escorted Convoys (i.e. NO STOPS!) from Newton, Brookline,Cambridge, Lexington, Arlington, Somerville, Dorchester, JP, WestRoxbury, Roslindale, Allston to City Hall Plaza * Celebrity rider of the monthWhy this will work * Police escort and celebrity rider will attract new riders andattract media interest. o Police escort/ closed roads is a key draw for NYC 5borough ride. o The celebrity model works superbly for the best buddiesride. * Builds on pre-existing "Green Friday's" program in Cambridge,Somerville and a few other cities.